Bidding on branded keywords is a debate that goes back to the beginning of SEM campaign management. Some SEM managers believe it is a great way to drive traffic that is ready to convert to your website and other believe they will arrive at your site via organic results, if they truly are looking for […]
There is no doubt Philly has a great community of Philadelphia SEO and SEM professionals. The city is home to some great full service and boutique agencies. Over the past few month’s I have been attending SEO Grail – a meet-up organized through Meetup.com where SEO’s get together and talk about the latest trends in […]
I am in the the process of doing a complete restructuring of a client’s account. In the process of restructuring, in the Adwords Editor bulk sheet, I left one of our head keywords beginning with a upper case letter and it had a major affect on quality score. Example: ‘Keyword one’ instead of ‘keyword one’ […]
As you know, the team here at Front Street Consulting frequently speaks at conferences and guest stars on podcasts related to internet marketing. A few month’s ago our founder, Justin Freid, was a guest on NuSpark Marketing’s podcast. During this podcast Justin talks about PPC best practices, how to structure a PPC account properly and […]
adCenter just announced on their blog that they will be introducing a measuring tool similar to Google’s Quality score this spring. In fact, it is so similar that they will actually also be calling it ‘Quality Score’. At first glance it looks to work very similar to Google’s Quality Score and should provide skilled PPC […]