Google sent out a mass email to all Adwords clients this morning highlighting some great new targeting options for your Adwords campaigns. In a few weeks, advertisers will be able to specifically target tablet devices. Currently tablets devices can be targeted along with mobile devices such iPhones and Android phones. Here is a short clip […]
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If you are running a Google Adwords PPC campaign to drive traffic to you website, setting up a retargeting campaign can be a great way to convert those users who clicked on an ad but did not convert on their visit. If you are not familiar with Google’s retargeting program here is how it works: […]
Over the past few years Google’s search results have evolved from listing the top 10 most relevant web pages to something called Universal Search Results. These results consists of movies clips, news articles, images, tweets, status updates and local search results. Here is an example of universal search: (click to enlarge) Notice that these search […]
adCenter just announced on their blog that they will be introducing a measuring tool similar to Google’s Quality score this spring. In fact, it is so similar that they will actually also be calling it ‘Quality Score’. At first glance it looks to work very similar to Google’s Quality Score and should provide skilled PPC […]
One great feature in Google Adwords that we at Front Street Consulting use with all of our PPC accounts is day-parting. Day-parting enables you to assign percentages to your bids depending on the time of day. This feature can be extremely helpful when you notice trends in your traffic based on time of day. Though […]
Utilizing SEO and SEM is a great way to target specific searchers and attract them to your website. But when it comes to running a successful business you need to do more then just attract people to your businesses door step. Getting these visitors to convert is the hard part. Whether your conversion is signing […]
When it comes to SEO, every little bit helps. Whether it is using the correct anchor text or rewording some of your content, those little things can add up to great rankings. One of those little things is creating SEO friendly URLs. Within wordpress, you can easily set up your pages and post to have […]
Front Street Consulting is proud to announce that we have teamed up with Grey Flannel Auctions, a sports memorabilia auction site, to help sports collectors and fanatics buy and sell sports memorabilia. Grey Flannel Auctions has been around since 1989 and was founded by Richard Russek and Andy Imperato in New York. They specialized in […]